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16 Jul 2014

Why you should network

Learning how to network effectively is one of the most powerful tools an individual can use to advance their personal and professional life.

This skill can help you land your dream job, score a promotion, and become close with the leaders in your industry.

We spoke to networking guru Dr. Ivan Misner, Founder and Chairman of Business Network International, and Matthew Rothenberg, Editor-in-Chief of career content at TheLadders, about the secrets to networking effectively.

What does the best strategy for networking boil down to? Building real relationships, actively maintaining them, and giving as much as you take.

Of course, there's a lot more to it than just those details...

Why is networking important?

It's simple: knowing the right people can get you places that you might not reach otherwise.

Of all the areas where networking can help you, the most important are probably getting new business, finding a job, and having relationships with key people who can help you out in ways you can't predict yet.

Networking opens up new opportunities for you,'s Rothenberg says. Particularly in the case of job-hunting especially in this extremely competitive market, networking can be the difference between scoring a job and not.

Ultimately, it's all about the relationships: the ones you can build through networking are invaluable. As Misner puts it, "when times are tough, a client will leave you, but a friend won't."

Drayton Bird-