Lisa arranged a meeting with Peter to discuss his business and create an action plan. There were 5 categories to choose from:
- Raising Finance and Managing Cash Flow
- Making the most of Digital Technology
- Improving Leadership and Management Skills
- Recruiting and Developing your staff
- Marketing – Attracting and Keeping Customers
Ecoskill decided to use, Marketing - Attracting and keeping customers. Peter said ‘I thought marketing would be our top priority but went to the meeting with an open-mind. At the conclusion of a very useful meeting, Lisa affirmed that this would be the best category for us’.
The day after the meeting, Peter found out he had received the voucher and set about selecting a supplier from the accredited and approved suppliers on the Enterprise Nation website. After discussing his requirements, he selected TLC in Winchester to help with his Marketing strategy –helping with researching his target market and their positioning strategy.
"The work with TLC is on-going and is proving a great help in finding out who and where or customers are. We claimed the £2,000 and got it back after about 10 days - a really easy process". Thanks to the scheme, Ecoskill are developing materials targeted at a new audience, established businesses who want to improve their profitability by going green and will revise their marketing approach and terminology since they now realise their materials are more akin to online consultancy than e-learning.
To find out more about Growth Vouchers or to apply, visit www.gov.uk/apply-growth-vouchers
Contact: Selina Newcombe, Enterprise First
M: 07467 373387