The other reason for their popularity is that, of course, we receive significantly more information from vision than any other sense - 50% of the human brain is apparently dedicated to visual functions. What’s more in this busy world, when most of us are pretty much scan reading vast amounts of data, we're drawn to images because we can process those faster than text.
There are three main things to remember if you are creating an infographic
- It needs to appeal to your target market
- The viewer should be easily able to understand the information
- The viewer should retain the data presented within the infographic
When browsing on the web it seems many companies forget the third element cramming in as much information – a quart into a pint pot – which means we lose the will to live half way down the infographic and don’t care what it says at the end.
Also we don’t share it…
This is a shame because when a popular infographic is shared across the internet other websites may pick it up and that automatically builds those valuable links. And, of course, a popular infographic will drive traffic to the originator’s website – all great for search engine optimisation.
Kissmetrics founder Neil Patel offers some helpful and comprehensive steps for creating infographics and says that when a graphic has 6 main data points it tends to get more tweets. This rather bears out the less is more approach mentioned above…
I was interested to read that the next stage of infographic development is making them interactive. A great example of this marked President Obama’s 50th birthday and shows an interactive timeline with key milestones in his life and in politics across the same period. If you're interested you can check it out here:
Interactive infographics may be a step beyond you at the moment, but there are several great tools around which make creating static ones relatively simple. Take a look at
Have you created any infographics you'd like to share?
Jane Buswell - Business Fulcrum