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Jane Buswell, Business Fulcrum

What is Twitter?

Twitter describes itself as “an information network that brings people closer to what’s important to them”. Depending on your perspective, this could be customers, potential customers, associates, advisors, sector peers, local business colleagues or friends and family. It took Twitter just three years, two months and one day to reach their first billion Tweets. Today, there are over a billion Tweets sent every three days. It is essentially a short-form online messaging tool where people’s tweets – or posts – are restricted to 140 characters or less.

What is Twitter for?

For some people Twitter is like an enhanced SMS texting service, others look to it for a fast delivery online breaking news channel. For some businesses, it’s a marketing tool to reach customers.

How to use Twitter

You have 140 characters to type your bio. Spend some time on this – it’s really important - first impressions count. On Twitter these often include mild humour to inject some personality into the business. As you hover your mouse over the bottom of someone’s tweet you get several options:

  • Expand: Shows you when it was sent, via which application i.e. your mobile phone and who retweeted it or added it to their favourites.
  • Retweet - Allows you to share it with your followers. Build a reputation for retweeting interesting and relevant content to retain the interest of your followers.
  • Favourite – Keeps your Tweet in a place you can find it again. When you do this, the twitter of the message will be notified by a direct message which means they are more likely to check you out.
  • More - This allows you to share a Tweet via e-mail – useful if the intended recipient is not on Twitter. Or you can embed the Tweet, which effectively means cutting and pasting it into a blog or website - useful if it’s nice compliment about your product and service.

Jane Buswell - Business Fulcrum